Why You Should Market Your Accounting Firm with a Monthly Email Newsletter

pMeet Diana. She owns a catering firm and is always behind with paying her five employees on time.br /br /Although Diana trusts her accountant, shes not on top of her finances. Her accountant sends her a CPA newsletter every so often – in the mail. The tips sometimes look useful, but she never reads them.br /br /Now meet Angela. With her own business to run – she has three employees for her landscaping outfit – and two kids nearing college, shes busy, too.br /br /Very few people would deny that a monthly CPA newsletter is good for both finding new clients and hanging on to the ones you already have. Your current clients will note that youre taking time to keep them informed. Prospective clients, on the other hand, usually demand a great deal of time to join up. A monthly newsletter is the perfect way to keep your brand in front of them while you wait for that essential point in time when, for whatever reason, the prospect finally needs your CPA services. br /br /Angela gets a CPA newsletter, too – straight to her email account. She stars it and reads it over the weekend, when she has the time.br /br /Last month, she read an article about the best college savings plans. She went straight to her CPA to set up a new account.br /br /Both of these accountants are smart business people. Both have a website and both understand network marketing, but Angelas CPA knows how to use the website to cut her newsletter costs and make it more effective. br /br /Emailed Newsletters Are Better for Clients and Prospects…br /br /Clearly, Dianas newsletter isnt doing her any good.br /br /Angela, on the other hand, gets a lot out of hers. It informs her about financial matters and gives her action steps that help her manage her complicated finances. It also helps her stay more closely connected to her CPA, which helps her feel in control.br /br /Emailed Newsletters Are Better for Accountants…br /br /With an emailed newsletter, a CPA firm is more efficient – saving time and money – and has stronger client and prospect relationships, which leads tonbsp; more clients and better client retention. Why?br /br /Here are 6 reasons…br /br /strong1. Save Money:/strong An emailed newsletter is far cheaper than a paper one. Lets compare costs:br /br /Costs of Paper Newsletterbr /bull; write content or buy licensebr /bull; design and layoutbr /bull; paperbr /bull; inkbr /bull; printerbr /bull; labelsbr /bull; postagebr /emTotal = $800-$900 per issue / $9,600-$10,800 per year/embr /br /Costs of Emailed Newsletterbr /emTotal = $0.00 (included in your web suite)/embr /br /strong2. Save Time/strongbr /br /Not only do you have to pay for the materials when you send a paper newsletter, but also you need to take the time to coordinate the writing, design, printing, and distribution.br /br /Your emailed client newsletter is automatically uploaded to your site and then emailed to all your clients. If you want to take a few minutes to add a couple custom messages, you can; or just leave it as is. Your clients still receive a superior product.br /br /strong3. Clients Actually emRead/em Them/strongbr /br /When clients receive a newsletter in the mail – stapled over, black and white – they usually recycle it. They have too many competing needs, and opening a piece of mail thats not a bill is low on their list. They also might not choose to keep it around so it wont clutter their living room.br /br /Emailed newsletters, on the other hand, can be archived and read when the client has the time. Further, more and more people are used to reading and gathering information online. It fits with their schedule – they can read it at work, on the weekends, or on the commuter train. Design your email newsletter to drive the reader to your website. This way even if they dont decide to act on the actual article theres a good chance some other service will catch their eye that actually inspires them to act. br /br /strong4. Go Green/strongbr /br /Everyone is going green these days. The less paper and ink you use – as well as fuel for the delivery trucks and cargo jets – the better for our planet and the cheaper it is for you. Going green is good marketing, but it also saves you money.br /br /Clients appreciate less waste, too. Emailing a newsletter reflects well on your firm.br /br /strong5. Stronger Relationships/strongbr /br /When client or prospect get an emailed newsletter, they hear from you once a month. If they have a festering tax or financial question, all they have to do is it reply to send you a message, or see your phone number on the newsletter and give you a call. This not only brings in new clients, but increases billable hours for the client you already have. br /br /Its a monthly reminder that youre there and it provides a super-easy way to get in touch.br /br /strong6. The Way of the Future/strongbr /br /Theres no question that fewer and fewer professionals will send paper newsletters in the future. Email is the method used for all types of transactions, and that will only increase. Everyone needs to make the switch at some point.br /br /CPA newsletters are for more effective when theyre emailed instead of mailed.br /br /Just imagine being able to sit back and let clients come to you! Make the most of todays online opportunities. Its easier than you think. Most website providers include an emailed client newsletter with their service. If yours doesnt there are provders that can plug one in for you. It benefits both you and your clients./p
pstrongDoes your Website Providor Offer an Email Newsletter?br //strong/p
pThis site a href=http://www.websites4accountants.com/ target=_blankcompares all the most reputable accountingnbsp;website providers/a, including whether an Email newsletter is bundled into your sevice, available at additional cost, or not offered at all. If your provider does not offer an email newsletter expect to pay $20-$30 a month for a third party newsletter that you can plug in to an existing accounting website.nbsp;/p